Based in Kansas City, Myewellness is a Web-and-mobile-based wellness program promoting health and fitness to its clients through the natural therapies of diet, exercise and a healthy attitude. The Company focuses on providing preventive healthcare tools to associations and affinity groups as a membership benefit. The Company currently serves more than a dozen third-party administrators and insurance companies throughout the United States and Canada.

Year Established: 2006

Market Outlook and Competition: Competition is limited in Myewellness’ target market due to the cost and delivery methods necessary to compete. Other wellness companies offer high touch programs that exceed the price range necessary to gain market share with associations and affinity groups. Competition is limited to other value added programs. In the last six years, healthcare costs have increased by double-digits, making preventive health and wellness programs a necessary product. Myewellness has first-movers advantages in terms of approaching insurance companies, third-party administrators and financial institutions due to already established relationships.

Reason For Selling: The owner is looking to raise capital through debt-to-equity or equity investments (terms of which are negotiable) that will go towards providing working capital to maintain day-to-day operations, keep development projects moving forward, give marketing and sales campaign support, help in debt services and pay provider contracts as the company grows to support itself.